A Specialization in marketing will help you to prepare yourself to meet the diverse set of marketing challenges present in today's competitive business environment - from understanding the evolving needs of the consumer, to managing sales, to overseeing international marketing and distribution operations.

The specialization electives are designed to enhance the student's skills in such marketing-focused areas as market research, consumer behavior, product development, and relationship management, while expanding the core business knowledge and skill areas to build the perspective needed to interact effectively with executive management as a strategic partner. Students will have the opportunity to synthesize and apply what they have learned into a final marketing plan. Past students who choose this specialization are now pursuing management and senior-level positions in marketing, sales, advertising, corporate communications, events, or public relations departments in firms.

Marketing Electives
  • Buyer Behavior
  • Marketing on the Internet
  • Sales Management
  • International Marketing
  • Customer Relationship Management
  • Marketing Planning and Strategy
  • Pricing Strategy and Analysis
  • Channels Management
  • Retailing
  • Service Operations Management, ETC