The Department of Public Relations offers Diploma, PG diploma and Post graduation in Public Relations. This programme is offered in order to give relevance and to understand the necessity in the context of globalization. PR is an essential and integral component of public policy and service. The professional public relation activity will ensure the benefit to the citizens, for whom the policies or services are meant for. This programme aims in imparting such professional PR skill.
The department prepares the students for the dynamism of strategic communications by studying Public Relations at SRM. The degree program is designed to keep pace with advancements in technology and the changing political, economic, and social landscape.
With the abundance of information readily available to audiences worldwide, companies are more vulnerable than ever to misinformation about their brand .The Department offers a well articulated programme in Public Relations designed for enthusiastic current and prospective Public Relations practitioners to help monitor and control conversations and manage professional reputation in the marketplace. Viewing public relations as a key management function of a business or an essential strategy to manage one’s individual reputation will help accomplish important goals such as establishing trust among key publics, increasing news media and social media presence, and maintaining a consistent voice across communication platforms.
This course offers an opportunity for the students to have an enriched practical experience in order to meet the needs of the PR industry. Theory-cum-practical specialization subjects such as Writing for Public Relations, Media Planning, Advertising and PR, Media Relations, Corporate Communication, Creativity and Campaign, Corporate Social Responsibility, Crisis Management, Integrated Marketing Communication, Human Relations in PR, Brand management, Ethics in Strategic Communication, etc are being taught as a part of their curriculum.
Students of this department will have an added advantage in the market as they are sent out into the field for a semester to put their theoretical knowledge into work during ‘Industrial training’
The course aims to produce, not only responsible PR persons, but also desires to sensitize citizens to social concerns thereby creating bigger mind-space for the people of global village.