Dr. G. Venugopalan

G. Venugopalan
Dr. G. Venugopalan

Associate Professor
Area: Business Administration
Affiliation: School of Management, Kattankulathur Campus, SRM Institute of Science and Technology (formerly known as SRM University).


Ph.D Management Bharathiyar University, 2015
M.Phil Management Alagappa University, 2009
Post Graduate Diploma Finance Management IGNOU 2006
MBA Marketing Management IGNOU 2005
B.Sc Mathematics University of Madras, 1979

Other Details:

Research Interests

  • Rural Marketing and end-user finance applicability

Selected Publications

  • With Dr.Senthil Nathan and Dr.Premalatha “A study on green marketing concept- emergence to contemporary transition for moderating climate change and environmental pollution” IJAES 2016.
  • With Dr.Vasanthakumary, “Impact of rural consumer purchase behavior towards Ready-to-eat food Market” International Journal of Sales & Marketing Management Research, Transteller,Vol 2, Issue 1, Mar 2012.
  • WithMr.Senthilkumar, “Customer relationship management in Banking Industry” Pezzottaite Journals, IJAM, Vol 1, No.2,  Oct-Dec 2012

Work in Progress

  • With Dr.A.R Krishanan,” A Study on Consumer buying habits of RTE food products in rural areas”

Academic Experiences

  • Assistant Professor, School of Management, Kattankulathur Campus, SRM Institute of Science and Technology (formerly known as SRM University) since 2009
  • Academic Counselor, Marketing & Finance Management, IGNOU, 2005 - 2009

Other Professional Experiences

  • The Principal Coordinator, Japanese Corporate Training programme conducted by SRM Technology Pvt. Ltd. More 300 Senior level Corporate Managers of Japanese MNC (NEC, NCOS, NGFS, IHI Corporation Japan) were Trained, 2007-2009
  • Manager Sourcing & Marketing Green Gold Food Pioneer in Private label culinary past Manufacturer of Food World, Spencers Daily, India 2000 – 2006
  • Parts Manager, The Reliance Motor Co Ltd., Pioneer and First Renowned south Indian Sales-cum-service Francise of Hindustan Motors. First Car has been sold to Pandit Jawaharlal Nehru, 1990-1999
  • Financial Advisor Alagu Group of Companies Franchise of Ramco, Johonson Sanitaryware 1993