Chitra Muthuraman

M. Chitra
Dr. M. Chitra 

Area: Marketing, Human Resource Management and Entrepreneurship 
Affiliation: School Management, Kattankulathur Campus, SRM Institute of Science and Technology (formerly known as SRM University).


Ph.D Management SRM Institute of Science and Technology (formerly known as SRM University), 2015
M.Phil Management Bharathidasan University, 2007
MBA Marketing & Human Resource Management Bharathidasan University, 2001
PGDHRM Post Graduate Diploma in Human Resource Management Pondicherry University, 1999 - 2000
Certificate Course Oracle Regional Engineering College, Science and Technology Entrepreneurs Park, Tiruchirappalli, 1998
PGDCA Post Graduate Diploma in Computer Applications Tiruchirappalli, 1996
B.Sc Bachelor of Science Second Class from Bharathidasan University, Tiruchirappalli, 1995

Other Details:


  • Marketing
  • Human Resource Management
  • Entrepreneurship 

Research Interests

  • Women Entrepreneurship
  • Marketing Research

Selected Publications

  • “A study on occupational operative measures adopted in beauty clinics in chennai city” EM international Journal, Poll. Res. 35(3): PP. 581 – 585. October 2016.
  • “Occupational diseases among women employees in beauty services industry in Chennai”, International Journal of Pharmaceutical Science and Research, Volume 7, Issue Number 5, May  (2015), pp.256 – 259
  • “Does personal factors have an influential role for success of women entrepreneurs in beauty salon industry?”, International Journal of Applied Engineering Research, Volume 9, Number 24 (2014), December 2014.,  pp. 27703-27715
  • "Women entrepreneurs in beauty industry- is it sustainable?”, Indian Journal of Finance, Volume 8, Number 7,  July 2014 pp. 41- 55
  • “A study on the awareness of personal financial planning among Pharma students in Chennai City”,  International Journal of Pharmaceutical Sciences Review and Research
  • “Efficacy of external cueing on kinematic gait parameters during a dural motor task in parkinson's disease", International Journal of Pharmaceutical Sciences Review and Research-
  • Influence of personal factors on women entrepreneurs for success in beauty salon industry. International journal of information technology and computer science. Vol. 15, Issue No. 1, June 2014.
  • “Women entrepreneurs in beauty clinic industry in TamilNadu”, International Journal of Management, International Association for Engineering and Management Education, pp. 131 – 138.
  • “Women entrepreneurs in beauty clinic”, Chaitanya International Journal of Management Innovation and Technology, pp.  1 – 8.
  • “Customer satisfaction in beauty salon industry: a view in quality aspect”, Sahkhya International journal of Management and Technology, pp: 527 – 528

Books Published

  • Women entrepreneurs with reference to beauty clinics in Chennai city- ISSN : 978-3-659-74528-7 Lambert Academic Publications, Germany.
  • “Women in beauty clinic industry”, Women entrepreneurship – Issues and Challenges, Sai publications. Page Number: 139 – 141

Papers Presented

  • International seminar on "Managing global recession opportunities and challenges" at K.S.R. college of Technology
  • UGC sponsored National level seminar on "Changing dimension of human resources in the globalize Scenario" at Gobi Arts and Science College, Gobichettipalayam
  • International seminar on "Recent trends in global business order - impact in Asia" at Vivekananda Institute of information and management studies, Tiruchengode

Working Papers

  • With  Lakshmi Bala “5 S practices adopting in beauty clinics”
  • With A.RShanmuga Priya, Impact of Demonetization with women entrepreneurs in Tamilnadu  beauty parlour business

Academic Experiences

  • Assistant Professor – Faculty of Management, SRM Institute of Science and Technology (formerly known as SRM University) 2008 to till date
  • HEAD – Bharath Institute of Management , Bharath college of Science and Management, Thanjavur 2002 – 2008

Other Professional Experiences

  • HEAD – Innovation   and Entrepreneurship, Faculty of Management, SRM Institute of Science and Technology (formerly known as SRM University), 2015 – 2016
  • Operations Manager, Indian Software Consultancy, Thanjavur, Tamil Nadu, South India May 2000 to May 2002
  • Center In charge, Chola Computer Institute (Affiliated to Bharathidasan University), Pattukkottai, Tamil Nadu, South India September 1998 to April 2000
  • NEN – Faculty Co-ordinator from 2012 to till date
  • SIFE - Supporting Faculty Co-ordinator 2008 – 2011
  • Commencia – 2016

Achievements and Awards

  • Certified Entrepreneurship Educator – By NEN – 2016