Other Details:
Courses
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Financial Accounting.
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Cost Accounting
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Income Tax (Law & Practice)
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Magement Accounting
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Advanced accountancy
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Research Methodology
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Entrepreneurial Development
Research Interests
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Human Resource Management, Finance and Marketing.
Selected Publications
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International Journal of Research In Engineering, It And Social Sciences (IJREISS) - Are We Nodding For The Forensic Accounting? – An Indian Context – Oct - 2018 – ISSN – 2250-0588.
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GST on MSME: Its Impact. – 2018 – ISBN: 978-93-87756-15-1.
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International Journal of Economic Research - Exploring the Work life balance of Street Vendors with ref.to Tambaram: A Township area in Chennai city- Oct-2016-ISSN -0972-9380, IF-1.632
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International Journal of Pharmaceutical Sciences Review and Research - A study on Job Satisfaction among Paramedical Sales Representatives with Ref.to Chennai City- June 2016- ISSN-0976-044x, IF - 2.544
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International Journal of Economic and Business Review- A study on student teacher mentality towards academics with ref to undergraduate education- Nov-2016 , ISSN - 2349-0187, IF-6.484
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International Journal of Commerce and Management Research - A study on effect on Entrepreneurship in Economic Development –Sep 2016 – ISSN - 2321-3604, IF -3.532
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International Journal of Management and Social Science Research and Review- international financial reporting standards- need in India-Mar – 2017 – ISSN -2349-6746 IF -4.695
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Seusl journal of marketing - a study on customer’s e-shopping behviour and satisfaction: special reference to working women in Chennai –Dec 2016 – ISSN - 2513-3071
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Indian Journal of Research -Managing human resource through competency mapping – Nov 2015 ISSN . -2250-1991, IF – 3.4163
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International Journal of Multidisciplinary Research Review (IJMDRR) Digital Marketing – A conceptual overview –IF– 2.262 Print ISSN - 2395-1877 , Online ISSN – 2395-1885
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Indian agri - tourism Industry- An instrument of Economic Development - ISBN 9788182094260
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Rural women empowerment through micro entrepreneurship - ISBN.No.13:9788182092198.
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An analysis on supply chain management for marketing fresh products - ISBN NO: 13-9788191056129
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MOP Syndicate journal- Knowledge management
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DBJC Journal of Business Research- A Study on Effectiveness of Training and Development Programme in IT Industry.- ISSN No. 2248-9711
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Impact of Global Economics Crisis on FDI Flows: An Overview- ISBN NO: 978 93 81195
Papers Presented
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"A study on customer satisfaction of Two wheeler in Chennai city" in the national seminar held at M.S. University Thirunelveli in 2012
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"E - Customer Relationship Management" in the national seminar held at the Govt Arts College, Barugoor in 2011
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"Importance of warehousing service in business" in the UGC Sponsored National seminar held at the Govt Arts College. Nandanam. Chennai in 2008
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"Rural Marketing Strategies" in the UGC Sponsored National seminar held at the University of Madras in 2005
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"Financial Sector Reforms" in the national seminar held at St.Joseph's College, Thiruchirappalli in 2005
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"Dynamics of Changes in HRM " in the UGC Sponsored National seminar held at Stella Mary's College, Chennai in 2004
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"Career Women of today" in the UGC Sponsored National seminar held at the University of Madras in 2004
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"Futuristic prospective of college of Art & Science in the Changing Global Scenario" held at D.B.Jain college, Chennai in 2004
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"Development entrepreneurship among women in unorganized sector" in the UGC Sponsored National seminar held at MOP Vaishnav College for women, Chennai in 2004.
Work in Progress
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Block Chain Technology: The Future Of Tourism.
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Over The Counter Pharma Products: A Study on the Behaviour of Consumers with Special Reference to Chennai.
Academic Experiences
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Assistant Professor, Department of Commerce, SRM Institute of Science and Technology (formerly known as SRM University), since July 1, 2011
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Lecturer, Department of Commerce, J.H.A.Agarsen College, Chennai from November 2008 to April 2011
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Lecturer, Department of Commerce, Valliammal College for women from June 1993 to October 2008
Achievements and Awards
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Board of Studies Member in B.com Gen and ISM 2012 , 2014 and 2015
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Merx - Mercis 2012 National Conference Coordinator
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Merx - Mercis 2013 Confest Event Coordinator
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Merx - Mercis 2014 International Conference Convener
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Merx - Mercis 2014 International Conference Editorial Board Member
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Student Coordinator for FSH from Sept 2012 to May 2014
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University Exam cell member in April/May 2012
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University Exam cell member in Nov/Dec 2014
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Certificate committee for Convocation 2012 to 2014
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University Library Council Member
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University Exam cell member in April/May 2015
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Doctorial committee member for FT Research scholar
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