Dr. P. Sankar

Dr. P. Sankar
Dr. P. Sankar

Assistant Professor
Area: Commerce
Mail: sankar.p@ktr.srmuniv.ac.in
Affiliation : Department of Commerce, Faculty of Science and Humanities, Kattankulathur Campus, SRM Institute of Science and Technology.


Ph.D. Marketing Manonmaniam Sundaranar University, 2013
MBA. HRM Manonmaniam Sundaranar University, 2011
M.Phil. Marketing Manonmaniam Sundaranar University, 2009
PGDCAB Computer Application St.Xavier's College, 2008
M.Com. Commerce Manonmaniam Sundaranar University, 2008
B.Com Commerce Manonmaniam Sundaranar University, 2006

Other Details:

Other Qualifications

  • SET (TNSET), Mother Theresa University, 2017


  • Human Resources Management
  • Cost Accounting
  • Entrepreneurial Development
  • Management Accounting
  • Business Management
  • Financial Accounting
  • Financial Management & ERP

Research Interest

  • Finance, ED, Marketing and Human Resource 

Selected Publications

  • Development of Pilgrimage Tourism in Tuticorin District.-Empirical Analysis Pramana Research journal vol.8 Issue 11 Nov 2018 ISSN 2249-2976. UGC approved.
  • Entrepreneurial Attitude among university students in Chennai city-An Empirical Analysis. International Journal of Applied Business and Economic Research  Vol.16 Number 3 Nov 2018 ISSN 0972-7302(Scopus Index Impact of social media on changing mindset of youth in Chennai city. International Journal of Current advanced research. Nov (2017) ISSN 2319-6475. UGC approved.
  • Entrepreneurial Intention among medical students in Chennai city-  Empirical Analysis International journal of pharmaceutical sciences review and research (Scopus Index) (ISSN: 0976-044X)
  • College Student Mind-Set and Intentions Toward Entrepreneurship in Chennai City – International Journal of Research–Granthaalayh, ISSN-2350-0530(O) ISSN -2394-3629(P).AUG 2016
  • A Study on Drive Factors Affecting Entrepreneurial Intentions among University Students in Chennai, International Journal of Engineering Sciences & Management ISSN 2277-5528, Impact Factor – 4.015.JAN 2017
  • Determinants of Entrepreneurial Intention of Pharmacy Students in Chennai, International Journal of Paramedical Science Review and Research, ISSN 0976-044X NOV 2016
  • An Empirical Study on University Student Personal Characteristics with respect to Entrepreneurial Traits in Chennai, IOSR Journal of Business and Management,    EISSN 2278-487X, p-ISSN : 2319-7668. OCT 2016
  • Challenges and Problems faced by Rural Entrepreneur in Tirunelveli District, Aachi Institute of Management & Entrepreneurial Development, ISBN No : 978-93-5267-587-6. NOV 2016
  • Discriminating factors and Structural Equation Model for rural and urban consumers for buying mobile phone in kancheepuram district. Impact factor 4.015 International Journal of Engineering Sciences & Management March 2017
  • Impact of companies act 2013 in corporate governance. International journal of business  and administration  research review –vol 2 issue 17 ISSN:2348-0653  April -2017
  • International Financial Reporting Standards – Need In India- International journal of Management and social science research review ISSN 2349-6738 April 2017.
  • ‘An empirical study on medical tourism in Chennai’, International journal of pharmaceutical sciences review and research. Issue –Feb-(2016) (Scopus index) (ISSN: 0976-044X)
  • ‘Comparative analysis of Employee job satisfaction on TNSTC and Private Owned Transport organization in Tamil Nadu’. Issue-Jan  2016(ISSN.2349-6738)
  • ‘A Study on Factors that influence customers purchasing decision on mobile phone in Chennai city’. Indian journal of applied research. Jan (2016) (Issn.2249-55X)
  • ‘Dynamic of business in automobile service industry with special reference to Tambaram’. International Journal of Applied Research, Dec (2015), (Issn.2394-5869).
  • ‘A study on impact of factors leading to entrepreneurial traits among college students in Tirunelveli District’. International Journal of Multiple disciplinary research and development, Dec (2015), (Issn.2349-5979).
  • ‘A study on viewers’ satisfaction towards Tamil news channels at Chennai’. International Journal of commerce and Management Research, Dec (2015), (Issn.2455-1627).
  • ‘A Study on Production and Marketing of Halwa in Tirunelveli Area’. International Journal of Business and Administration research review, Issue Dec2015 (ISSN.2348-0653)
  • ‘Factors that influence rural consumers in Tamil Nadu towards online shopping’. Indian Journal of Applied Research. Nov (2015), (Issn.2249-555X).
  • ‘Key role of HR and Financial services in making “Make in India” Campaign a success’. International Research Management Science and Technology. Feb (2018) ISSN 2250-1959. UGC approved,
  • Startups Innovation and Growth in India. International Journal of Current advanced research. Mar (2018) ISSN 2319-6475. UGC approved.
  • The Role of Entrepreneurial Education imparting Entrepreneurial Intention of university students. International Research Management Science and Technology. Jan (2018). ISSN 2250-1959. UGC approved.
  • The Impact of Demonetization on MSME in India. International Science and Technology. Feb 2018. ISSN 1632-2882.
  • A study on succession planning in Indian IT companies. International Research Journal of Commerce Apr 2018. ISSN 2319-9202. UGC approved.
  • An Empirical study on people’s perception about GST in Kancheepuram District.  International Science and Technology. May 2018. ISSN 1632-2882.
  • Entrepreneurial Intention and social Entrepreneurship among university students in Chennai city. International Journal of Engineering studies, (2016) ISSN 0975-6469

Papers Presented

  • Government Strategies to overcome Global Financial Crisis in India.  ISBN (978-81-8209-267-9). University of Madras. Chennai.
  • Global economic meltdown - Indian Government Strategies to overcome economical meltdown. ISBN (978-93-80697-17-8). Madras Christian College, Chennai.
  • Business Ethics and Social Responsibilities. ISBN (938062726-2). Annamalai University.
  • Effective Sales Promotional Techniques in Micro and Small Medium Enterprises.  ISBN (978-87-910426-5-8). VHNSNC, Vidudhunagar.
  • Customers Attitudes on Modern Banking Services of SBI. ISBN (978-93-80812-05-2). Manonmaniam Sundaranar University, Tirunelveli.
  • Sports Marketing in India, ISBN (978-81-907252-4-8). The M.D.T Hindu College, Tirunelveli.
  • Management strategy for mergers and acquisitions activity, ISBN (978-93-80657-75-2).  Bharathiyar University, Coimbatore.
  • Dimension of pilgrim tourism in Tamilnadu, ISBN (978-81-923792-3-4). The Tamil University, Thanjavur.
  • The Key role of Human Resource Management in Corporate Social Responsibility ,VIT Businesss school Vellore
  • The Key role of Cooperative banks in financial inclusion for inclusive growth ,Bharathidasan  Trichy
  • Medical Tourism in India-Issues, opportunities and Designing Strategies for Growth. Periyar University Salem.
  • Employer Branding: A New Planned Dimension of Indian Corporation. SRM University, Chennai
  • The role of Entrepreneurship in Indian Economic development, St. Xavier College, Palayamkottai.
  • Micro, Small and medium Enterprise in India, St. Xavier College, Palayamkottai.
  • FDI participation in retails sector, Sadakathullah Appa College, Palayamkottai.
  • The sunrise retailing sector Emerging trends and challenges, Sadakathullah Appa College, Palayamkottai.
  • Global Financial crisis - implications for India, M.S. University, Tirunelveli.
  • Information Technology Application in Accounting, Anna University, Tirunelveli.
  • Impact of globalization and Indian Agricultural, Arignar Anna Govt. Art College, Trichy.
  • Strategies for managing global Economic meltdown in India, Francis Xavier Engineering College, Tirunelveli.
  • Emerging opportunities in Indian retail Market, Bishop Heber College, Trichy.
  • Legal perceptive for better consumer protection, Loyola College, Chennai.
  • Legal Framework for Consumer Protection in India, The M.D.T. Hindu college, Tirunelveli.
  • Right to Information Act 2005- Tamilnadu Overview, The M.D.T. Hindu college, Tirunelveli.
  • Loopholes in Economic and Industrial Policies Enabling Corruption, St. Xavier’s college, Palayamkottai.
  • Application of Mathematics to solve Industrial problems, The M.D.T. Hindu college, Tirunelveli.
  • Emotional Intelligence, Job Satisfaction, Leadership, Communication, Decision Making, Team Building.
  • Attributes of Insurance products and its impact on customer selection – A study with special reference to Tamil Nadu.

Working Papers

  • Impact of GST on MSME

Academic Experiences

  • Assistant Professor in Commerce, SRM Institute of Science & Technology from 2013 to till date.
  • Assistant Professor in Commerce, The  MDT Hindu College, Pettai from 1.9.2009  to 1.7.2013

Other Professional Experiences

  • Chairperson for paper presentation in National level conference organized by Department of sociology Periyar University, Salem.
  • Resource person for UGC NET AND SET orientation program organized by Department of commerce Manonmaniam Sundaranar University, Tirunelveli.

Workshops/Seminars/Conferences Attended

  • Progress of Indian Economy since – 1951, Holy Cross College, Nagercoil.
  • Right to information Act - Implication for Business Environment, St. Xavier College, Palayamkottai.
  • Export Trade in India, Kamaraj College, Tuticorin.
  • Paradigm shift in organizational work culture, St. Xavier College, Palayamkottai.
  • Emerging Entrepreneurial strategies for  self employment and skill development, Scott Christian College, Nagercoil.
  • Personality Development & Effective Communication, St. Xavier’s College, Organized by M.S University.
  • Statistics Tools in Business Research, M.S. University, Tirunelveli.
  • Modern Banking Reforms, The M.D.T. Hindu College, Tirunelveli.

Achievements and Awards

  • Chairperson for paper presentation in National level conference organized by Department of sociology periyar university, salem.
  • Resource person for UGC NET AND SET orientation program organized by Department of commerce Manonmaniam Sundaranar University, Tirunelveli
  • Best Teacher Award  - Lions Club International, 6th September 2018