The Zing's E-Week celebrations flagged off on 5th February 2011 at SRM Institute of Science and Technology (formerly known as SRM University) in a grand way. Wish Tree was a wonderful initiative that was brought about as a special attraction. Students were given an opportunity to voice their wishes on a paper and tie it to a tree. The best wish would be selected for implementation. An essay contest was organized on the same day, the topic being "Craze for Studying Abroad". A collage competition also followed wherein the creativity of the students was tested from newspaper cutouts. The next 2 days saw a magnanimous blood camp being organized wherein around 20 students donated blood. The Director (CA-SM), Mrs. Anuradha Parakkat also contributed her blood. In the evening, the CEO's of 2 startup companies, Mr. Karthikeyan from Twenty19 and Mr. S S Vasan from VDIME Innovative Works had an interactive session with the students on "The Prospects and Challenges of Entrepreneurship". On the 8th of February, a "50 Rs Exercise" was organized on key elements of creative money generation, Tambola game followed. On the same day, a 2nd year student of B.Tech (EIE), K. Mohan was invited to give a guest lecture at Sri Ramachandra University on "Who am I?". On the 10th Feb, Villgro 'MY IDEA' Programme was organized wherein the student's ideas on entrepreneurship were assessed by a select panel of judges. Mr B Shrinivas, CEO of PPP Infotech Ltd was the Chief Guest & he shared his experiences with the students after the contest got over. Again B.Tech (EIE), K Mohan bagged the winner award & a cash prize of Rs 3000. The second prize with a cash award of Rs 2000 went to Ravi Srivastava & the third prize with Rs 1000 to Essaki Raja. Mohan would represent SRM & compete at IIT Chennai wherein the Villgro Regional 'MY IDEA' programme would be held. Throughout the E-Week celebrations, game stalls were put up throughout the campus as a means of entertainment for the students as well as a means of revenue generation for the Student Activity Center.